Archive · 18 Nov 2025
Meta Launches Tool to Alert Creators of Content Theft on Facebook and Instagram
Meta has created a new tool for creators on Facebook and Instagram to find out when someone copies their videos.
It tells them when a similar video is found, and they can choose what to do about it.
This helps creators protect their original work and get credit for it.
Meta introduces Facebook Content Protection to notify creators of copied reels
Tool detects and alerts creators to similar content on both Facebook and Instagram
Creators can block, track, add attribution, or release claims on copied reels
Accessible to creators enrolled in Meta's Content Monetisation programme and Rights Manager
Prevents misuse by not penalising accounts and allowing disputes for false reports
- Who
- Meta, content creators on Facebook and Instagram
- What
- Launched a tool to alert creators of content theft
- When
- Recently
- Where
- On Facebook and Instagram
- Why
- To support creators and enhance originality on the platforms
Creators' Rights Advocates
Platform Moderation Critics
Content Originality
Creators' Rights Advocates
Welcome this tool as it helps creators protect their original work and get recognition.
Platform Moderation Critics
Expresses concern about potential over-blocking and stifling of creativity.
Misuse Prevention
Creators' Rights Advocates
Appreciates the measures taken to prevent misuse and false reports.
Platform Moderation Critics
Questions the effectiveness of these measures in preventing abuse.
- Tool Name
- Facebook Content Protection
- Platforms Covered
- Facebook and Instagram
- Access
- Creators enrolled in Meta's Content Monetisation programme and Rights Manager
- Reported Impersonating Profiles Removed
- 10 million
- Accounts Involved in Spam or Fake Engagement
- 500,000