Archive · 13 Dec 2025
Sobhita Dhulipala becomes Aadyam Handwoven brand ambassador
Sobhita Dhulipala, a famous actor, has become the brand ambassador for Aadyam Handwoven, a company that makes handwoven fabrics and supports Indian weaving traditions.
Aadyam is part of the Aditya Birla Group and wants to make Indian craftsmanship popular among young people.
Sobhita was chosen because she loves Indian crafts and believes that handmade items carry the emotions of the people who make them.
The company and Sobhita both want to show how important it is to preserve and celebrate India’s cultural heritage through textiles.
They announced this partnership at a special event in Mumbai.
Sobhita Dhulipala appointed as brand ambassador for Aadyam Handwoven, a corporate social enterprise by the Aditya Birla Group.
Aadyam Handwoven is dedicated to preserving India’s weaving legacies and promoting Indian craftsmanship.
The partnership aims to represent India’s heritage with contemporary relevance and make Indian craftsmanship aspirational for a new generation.
Sobhita Dhulipala was chosen for her distinctive style, depth of performance, and respect for Indian craft traditions.
The announcement was made at an exclusive press event held at La Panthera, BKC, Mumbai, marking a new chapter in Aadyam’s evolving vision of Culture Beyond Textiles.
- Who
- Sobhita Dhulipala and Aadyam Handwoven
- What
- Sobhita Dhulipala appointed as brand ambassador for Aadyam Handwoven
- When
- The announcement was made at an exclusive press event
- Where
- La Panthera, BKC, Mumbai
- Why
- To preserve India’s weaving legacies and promote Indian craftsmanship
- Brand
- Aadyam Handwoven
- Brand Ambassador
- Sobhita Dhulipala
- Company
- Aditya Birla Group
- Event Location
- La Panthera, BKC, Mumbai
- Initiative
- Culture Beyond Textiles
