Archive · 27 Oct 2025
Cat Food Startups Capitalize on India's Growing Pet Cat Market
In India, cats are becoming more popular pets, leading to a rise in new businesses focused on cat food.
These startups are creating special, healthy food options, like wet meals with meat and superfoods.
Unlike dogs, most cats already eat packaged food, creating a big opportunity for these companies.
Because city living often means smaller homes and busy schedules, cats are often preferred.
The market for cat food is expected to grow rapidly because cats need different foods than dogs.
Cat owners are also looking for ways to keep their cats healthy, like wet food that helps them stay hydrated.
So, lots of companies are working on special foods for the "miniature tigers".
Startups are focusing on premium, preservative-free cat food.
Smylo, a Gurugram-based startup, has exceeded ₹2 crore in sales.
Indie Cat offers wet meals made with various meats and superfoods.
The Indian pet care market is projected to reach $884.4 million in 2025.
Cats are increasingly favored as pets in urban settings.
- Who
- Startups like Smylo, Indie Cat, and Avanti Pet Care.
- What
- Launching and expanding premium cat food offerings in India.
- When
- Starting in late 2023 and continuing through 2024.
- Where
- India.
- Why
- Growing cat ownership in urban areas and increasing demand for specialized pet food.
- Market Growth (2024)
- $786.6 million
- Projected Market Growth (2025)
- $884.4 million
- Pet Food Market Projection (2025)
- $769.7 million
- Smylo Sales (since launch)
- ₹2 crore
- India's Pet Population (Projected 2025)
- 39 million