Archive · 26 Jan 2026
Social Commerce 2.0 Gains Traction in India
Social commerce is making a comeback in India, especially among younger people.
Instead of searching for products, they are discovering them through videos and posts made by creators.
Companies like Wishlink and LehLah are getting funding because they help creators sell products directly to consumers.
Big stores like Myntra are also seeing more sales from these creator-driven discoveries.
The market for social commerce in India is growing fast and is expected to become much bigger by 2030.
However, these companies need to make sure they keep the quality high as they grow.
Social commerce platforms like Wishlink and LehLah are gaining investor interest in India.
Wishlink is in talks to raise ₹20–25 million from existing and new investors.
Myntra reports that creator-led commerce contributes over 10% of its platform revenue.
The social commerce market in India is projected to grow at a 37.5% CAGR to $144 billion by 2030.
Newer platforms focus on creator-commerce infrastructure, acting as intermediaries between creators, brands, and marketplaces.
- Who
- Social commerce platforms like Wishlink, LehLah, and Hypd
- What
- Rise of social commerce 2.0 in India
- When
- Current discussions and recent funding rounds
- Where
- India
- Why
- Shift towards creator-driven discovery and curation
- Wishlink Funding
- ₹20–25 million in talks
- LehLah Funding
- $1.5 million seed round
- Myntra Revenue from Creator-Led Commerce
- Over 10%
- India Social Commerce Market 2025
- $29.27 billion
- Projected Market Growth by 2030
- 37.5% CAGR to $144 billion
- Wishlink Founding Year
- 2022
- LehLah Founding Year
- 2022