Archive · 14 Nov 2025
Global Nuts Body Targets Gen-Z to Boost Consumption in India
A big group that helps sell nuts and dried fruits all over the world thinks young people in India, called Gen-Z, can help sell more nuts.
They believe Gen-Z cares about being healthy and helping the planet, which fits with eating nuts.
If many young people in India eat just a little bit of nuts every day, it could use up a lot of the nuts the world makes!
The group also wants to make it easier for countries to trade nuts by removing extra taxes and rules.
They are also trying to get an official health stamp for nuts so people know they are good for you.
This could help people buy more nuts in the future.
The International Nut and Dried Fruit Council (INC) plans to target Gen-Z in India to increase nut consumption.
Gen-Z is considered receptive to nuts due to their focus on health, wellness, and sustainability.
The INC aims to promote free market access for nuts and dried fruits by addressing tariffs and trade barriers.
Efforts are underway to secure an official health claim for nuts, supported by clinical trials potentially including India.
The INC has launched a sustainability certification for its members to improve market access and pricing power.
- Who
- International Nut and Dried Fruit Council (INC) Chairman Ashok Krishen
- What
- Announcing a strategy to boost nut consumption in India by targeting Gen-Z and advocating for free market access and health claims.
- When
- Friday, November 14, 2025
- Where
- Mangaluru, India, at the Kaju Centennial Summit 2025
- Why
- To increase global nut consumption, promote sustainability, and gain official health claims for nuts.
Focus on Gen-Z
Trade Barriers
Target Audience for Growth
Focus on Gen-Z
Gen-Z is seen as the key demographic to promote nut consumption in India due to their interest in sustainability, health, and wellness.
Trade Barriers
While promoting consumption is a goal, trade restrictions and tariffs between countries are seen as significant obstacles to free market access for nuts and dried fruits.
Market Access and Promotion
Focus on Gen-Z
The INC aims to leverage Gen-Z's values to drive consumption, believing they are the right audience for promoting nuts.
Trade Barriers
The INC's primary goal is to advocate for free market access, addressing both tariffs and non-tariff barriers like food safety standards, which hinder global trade.
- Organization
- International Nut and Dried Fruit Council (INC)
- Event
- Kaju Centennial Summit 2025 (100-year celebration of cashew processing)
- Location
- Mangaluru, India
- Date
- Friday, November 14, 2025
- INC Chairman
- Ashok Krishen
- Global Tree Nut Production
- 6 million tonnes
- Potential Daily Nut Consumption (Gen-Z India)
- 30 gm per person for 250 days