Indian Advertising's Use of Children in Ads

A long time ago, in the 1980s and 1990s, many Indian advertisements featured children.

Brands like Complan, Rasna, and Maggi used kids in their ads to make their products popular.

These ads often showed children enjoying the products and sharing them with their families.

For example, the Rasna girl became very famous, and kids loved the Maggi noodles ads.

Advertisers found that kids could influence their parents' buying decisions, especially mothers.

They also discovered that the best time to advertise to kids was when they were in school, so they could tell their friends about new products.

This strategy helped many brands become very successful.