Archive · 22 Aug 2025
Odisha Launches Road Safety Campaign in Accident-Prone District
The Odisha government is restarting a program called "Come Home Safe" to make roads safer.
This new phase is focusing on Keonjhar, a place with many accidents.
The government will use different methods like talking to people, training helpers, teaching kids, and training drivers.
Experts from IIT Madras will also provide help using data and technology.
The goal is to reduce accidents by making people more aware and changing their driving habits.
The program was successful in Bhubaneswar before and they hope for the same in Keonjhar.
Odisha's Commerce & Transport Department launched the second phase of the Zero Accident Day (ZAD) campaign.
The campaign is focused on Keonjhar district, a major road accident-prone zone.
The initiative follows encouraging results in Bhubaneswar where fatalities decreased.
The campaign includes community dialogues, first responder training, and awareness sessions.
IIT Madras presented a 14-day data-driven action plan for targeted interventions.
- Who
- Odisha's Commerce & Transport Department, IIT Madras, and local community members.
- What
- The second phase of the Zero Accident Day campaign to reduce road accidents.
- When
- The campaign launched on Friday.
- Where
- Keonjhar district in Odisha.
- Why
- To reduce road accidents and fatalities through targeted interventions and awareness.
- Campaign Name
- "Come Home Safe"
- District
- Keonjhar
- Department
- Odisha's Commerce & Transport
- Partner
- IIT Madras
- Focus
- Road safety