Archive · 3 Dec 2025
Nothing Appoints Charlie Smith as Chief Brand Officer
Nothing, a London-based smartphone company, has hired Charlie Smith as its new Chief Brand Officer.
Charlie used to work at a fancy fashion brand called Loewe, where he helped make it popular with young people.
At Nothing, he will be in charge of making the brand's identity, marketing, and stores.
The company's CEO, Carl Pei, is excited to work with Charlie to create tech that is fun and creative.
Charlie will start his new job in January 2025.
Nothing also recently announced that its sub-brand, CMF, will become an independent company based in India, focusing on operations, research, and manufacturing.
Nothing appoints Charlie Smith as its new Chief Brand Officer.
Smith previously served as Chief Marketing and Communications Officer at Loewe.
He will lead global brand strategy, communications, marketing, and store design for Nothing.
Smith will start his role in January 2025.
Nothing's sub-brand CMF will operate as an independent subsidiary based in India.
- Who
- Charlie Smith, previously at Loewe, appointed as Chief Brand Officer at Nothing
- What
- Appointment of Charlie Smith to lead global brand strategy and marketing at Nothing
- When
- Starts in January 2025
- Where
- London-based company, Nothing
- Why
- To shape the brand's strategy and communications, making tech fun and inspiring
- Company
- Nothing
- New Role
- Chief Brand Officer
- Appointee
- Charlie Smith
- Previous Role
- Chief Marketing and Communications Officer at Loewe
- Start Date
- January 2025
- Responsibilities
- Global brand strategy, communications, marketing, and store design
- CEO
- Carl Pei