Flipkart Launches 'Creator Cities' for Video Commerce

Flipkart is building 'Creator Cities' to make shopping online more fun using videos.

These are like big studios where people who make videos can create shopping content.

They'll have spaces in Mumbai, Bangalore, and Gurgaon.

Flipkart says this helps brands and video creators connect with shoppers, especially young people.

They've seen a lot of success with video shopping, and they are investing a lot in this new idea.

The goal is to make it easier for people to buy things by watching videos.