Archive · 12 Aug 2026
IIT Delhi Launches Executive Programme in Brand Management
IIT Delhi is a big university in India.
It has started a new class, called a batch, for a special course.
The course is named the Executive Programme in Brand Management.
A brand is the name or image that people connect with a company's products.
The course teaches people who work at companies how to make their brand strong.
It helps them think strategically and understand what customers want.
It also covers new ideas and technology.
The goal is to turn business plans into lasting brand value.
This way, professionals can help their companies succeed in changing markets.
IIT Delhi has launched a new batch of its Executive Programme in Brand Management.
The programme is designed to equip participants with practical frameworks and contemporary perspectives for brand building.
It focuses on translating business strategy into sustainable brand value across industries and business contexts.
Prof. Mahim Sagar, Professor and Former Head of the Department of Management Studies at IIT Delhi, explained the programme's purpose.
Prof. Sagar said brands today are built through strategic thinking, consumer understanding, innovation and technology.
- Who
- IIT Delhi, represented by Prof. Mahim Sagar, Professor and Former Head of the Department of Management Studies
- What
- Launch of a new batch of the Executive Programme in Brand Management
- When
- Not specified in the article
- Where
- IIT Delhi (Indian Institute of Technology Delhi)
- Why
- To help professionals translate business strategy into sustainable brand value amid dynamic markets and evolving customer expectations
- Institution
- IIT Delhi
- Programme
- Executive Programme in Brand Management
- Programme Type
- Executive education for professionals
- Focus Areas
- Strategic thinking, consumer understanding, innovation, technology
- Quoted Official
- Prof. Mahim Sagar, Professor and Former Head, Department of Management Studies, IIT Delhi
- Objective
- Translate business strategy into sustainable brand value
- Applicability
- Across industries and business contexts