Archive · 1 Feb 2026
Campaign promotes reading over screens for kids
A group called Children's Book Trust wants kids to read more books and spend less time on phones.
They started a campaign at a big book fair in Kolkata.
They say books help kids be more curious and imaginative.
The group travels to different places to talk to kids, parents, and teachers about why reading physical books is important.
Some parents are worried because kids are spending too much time on screens and not playing outside or talking to each other.
The group has been around for a long time and publishes books that are easy to read and fun to look at.
They want every child, especially those from families with less money, to have access to good books.
Children's Book Trust launched a campaign to promote reading physical books among children and reduce screen time.
The campaign was initiated at the 49th International Kolkata Book Fair.
The trust aims to make good books accessible and affordable for every child, especially those from low-income families.
The campaign highlights the benefits of reading books, such as nurturing curiosity, imagination, and concentration.
Parents express concerns about the negative impacts of excessive screen time on children's social interaction and development.
- Who
- Children's Book Trust, a non-profit publisher of children's literature
- What
- Launched a campaign to promote reading physical books among children and reduce screen time
- When
- Campaign launched at the 49th International Kolkata Book Fair on Saturday
- Where
- Eastern and northeastern India, including Kolkata
- Why
- To highlight the importance of reading and the adverse effects of excessive mobile phone usage among children
- Organization
- Children's Book Trust
- Founder
- Keshav Shankar Pillai (Shankar)
- Location
- Nehru House, New Delhi
- Inauguration Date
- November 30, 1965
- Event
- 49th International Kolkata Book Fair
- Campaign Focus
- Promoting physical book reading among children
- Notable Authors
- Cheryl Rao, Asha Nehemiah, Santhini Govindan, Benita Sen