Archive · 28 Jun 2025
Retail TV Ad Volumes Down 10% Year-on-Year in 2024
Imagine stores advertising on TV.
In 2024, they did less of that than the year before, about 10% less.
The stores selling electronics and clothes did the most advertising.
Most ads were short, like quick commercials.
When stores advertised on TV, they chose the news channels the most.
They also liked advertising during the evening when most people are watching TV.
Retail sector's TV ad volumes decreased by 10% year-on-year in 2024.
Consumer durables and electronics retailers led ad volumes, followed by clothing and apparel.
Advertisers favored shorter ads, primarily 20-40 seconds long.
News channels were the most preferred genre, with 49% of ad volume share.
Prime time had the highest share of ad volumes on television.
- Who
- Advertisers in the retail sector.
- What
- Retail sector's TV ad volumes decreased by 10% in 2024.
- When
- In 2024.
- Where
- On television.
- Why
- Indicated a shift in advertising strategy, though the specific reasons are not provided.
- Decline in ad volumes
- 10% year-on-year in 2024
- Leading Advertisers
- Consumer durables, electronics retailers
- Second Leading Advertisers
- Clothing and apparel retailers
- Preferred Ad Size
- 20-40 seconds
- Most Preferred Channel Genre
- News
- Prime time ad share
- Highest share on television