Archive · 1 Aug 2025
Shaadi.com Launches Gym-Themed Dating Campaign
Shaadi.com, a dating website, put up funny posters in gyms.
These posters make jokes about being single and not having a partner, using gym terms like "leg day."
The campaign is trying to connect with young people who spend time at the gym.
It's a change from the usual ads and is getting attention online, with people sharing photos and reacting to the jokes.
The company is hoping this will make more people use their website.
Shaadi.com launched a new out-of-home (OOH) campaign in gyms.
The campaign uses gym-related humor to target young, single urbanites.
Posters feature phrases like "weights hi utha lo, nakhre uthane ke liye toh koi nahi hai".
The campaign reflects a shift towards contextual marketing and meme culture.
Social media users reacted with amusement and some mock outrage.
- Who
- Shaadi.com, young urban singles.
- What
- Shaadi.com launched an out-of-home advertising campaign using gym posters.
- When
- The campaign is recent.
- Where
- Gyms
- Why
- To connect with young singles and increase brand visibility.
Mixed Reactions
Public Opinions
User Sentiment
Mixed Reactions
Some users were amused and found the campaign relatable.
Public Opinions
Others expressed mock outrage or felt the campaign was intrusive.
- Company
- Shaadi.com
- Campaign Type
- Out-of-home (OOH)
- Target Audience
- Young, urban singles
- Location
- Gyms
- Theme
- Gym humor, singlehood