Archive · 6 Sep 2025
Insta360's Weight Loss Program: Incentives and Social Media Buzz
A Chinese tech company, Insta360, is paying its employees to lose weight.
They have a program called the "Million Yuan Weight Loss Challenge."
Employees earn around $70 for every half-kilogram lost.
For example, employee Xiao Chui earned $2,000 after losing 30 kg.
If employees gain weight, there is a fine.
The company has given out about $280,000 in prizes total.
The program promotes healthy habits and aligns with China's efforts to combat rising obesity.
Chinese tech company Insta360 launched a weight loss program for its employees.
Employees receive approximately $70 for every 0.5kg of weight lost.
Participants face a penalty of 800 yuan for every 0.5kg gained.
The company has conducted seven rounds of the program since 2022.
The initiative aligns with China's national health goals, including the 'Weight Management Year'.
- Who
- Arashi Vision Inc. (Insta360) employees
- What
- Weight loss program with financial incentives and penalties.
- When
- Since 2022; The company launched the program in June 2024.
- Where
- Shenzhen, China.
- Why
- To promote a healthier lifestyle and align with China's national health initiatives.
- Company
- Arashi Vision Inc. (Insta360)
- Program Name
- Million Yuan Weight Loss Challenge
- Total Bonus Offered
- $140,000 (approx.)
- Bonus Per 0.5kg Lost
- $70 (approx.)
- Penalty for Weight Gain
- 800 yuan per 0.5kg regained
- Rounds Conducted
- 7 since 2022
- Total Prizes Distributed
- Nearly 2 million yuan ($280,000)