Archive · 12 Aug 2025
Indian Businesses Prepare for Festive Sales Boom
Businesses are getting ready for the busy holiday shopping season in India.
They're buying more products and spending more on ads to sell things like appliances, cars, and gifts.
Quick-commerce apps, like Zepto, are very popular.
Because people are using them more, brands are borrowing more money to stock up on products.
The amount of online orders have jumped during Raksha Bandhan.
Brands are also trying new ways to advertise and are hoping for good sales this year.
Small and medium-sized businesses are increasing investments in inventory and promotions for the festive season.
Many brands are seeking up to 40% more working capital to meet the surge in demand.
Quick commerce platforms are driving growth, with brands anticipating higher sales on platforms like Blinkit and Zepto.
E-commerce order volumes jumped 24% over the previous year during Raksha Bandhan.
Brands are recalibrating their approach, investing more in marketing and promotional activities.
- Who
- Small and medium-sized businesses, quick-commerce platforms like Zepto and Blinkit, and consumers.
- What
- Small businesses are increasing investments in inventory and marketing for the upcoming festive season to boost sales.
- When
- The upcoming festive season, including Raksha Bandhan, and through the end of the year.
- Where
- India, with a focus on online commerce and cities such as Jaipur, Coimbatore, and Nagpur.
- Why
- To capitalize on increased consumer spending during the festive season and meet the growing demand through online channels.
- Working Capital Increase
- Up to 40% more
- E-commerce Order Volume Increase (Raksha Bandhan)
- 24%
- Zepto Order Value Increase (Raksha Bandhan)
- 30%
- Zepto Order Volume Increase (Raksha Bandhan)
- 150%
- Ugaoo Production Capacity Increase
- Tripling to 6 lakh plants/month
