2 weeks ago
Jantar Mantar Protests Prompt BJP to Court Teen Voters
Students held big protests at a place called Jantar Mantar.
Those protests made a political party in India, the BJP, think about young people.
Before this, the party's youth wing mostly talked to people over 25 years old.
The party used to think politics would distract teenagers from their studies and future careers.
Now leaders say things have changed because of smartphones and social media.
They say children become politically aware much earlier than the party expected.
The BJP wants to reach teenagers before other political ideas win them over.
So the party is becoming more active on Instagram and other apps that young people like.
The Prime Minister also made a burst of selfie-style videos on Instagram.
Losing an election seat also worried the party, so it wants a better connection with young voters.
The Jantar Mantar protests prompted the BJP to seek out teen voters, a shift from its youth wing's traditional focus on voters above 25.
Party insiders said the old belief that politics could distract young people from studies and careers has been upended by smartphones and social media.
BJP leaders say political opinions now form before college age, so the party wants to reach teenagers before rival ideologies gain influence.
The BJP has directed its social media machinery to be more active on Instagram and other platforms popular with Gen Z.
The rethink follows internal concern that 46-year-old party president Nitin Nabin has not created the expected youth connect after the Bankipur by-election defeat.
- Who
- The Bharatiya Janata Party (BJP) leadership and its youth wing, which has been asked to engage teenagers; Prime Minister Narendra Modi's Instagram reels are also part of the outreach.
- What
- The BJP is revamping its youth outreach to court teen voters and has made its social media machinery more active on Instagram and other platforms popular with Gen Z.
- Where
- Jantar Mantar, the site of the student protests, and the Bankipur constituency, where the party lost a by-election.
- When
- Following the recent Jantar Mantar protests; the article provides no specific dates.
- Why
- Because smartphones and social media mean political opinions are formed before college age, and because the Bankipur defeat raised concerns about the party's youth connect.
Key facts
- Political party
- Bharatiya Janata Party (BJP)
- Trigger
- Jantar Mantar student protests
- Previous target
- Voters aged above 25
- New target
- Teenagers
- Social media push
- Instagram and other Gen Z platforms
- Party president
- Nitin Nabin, aged 46
- Electoral setback
- Bankipur by-election defeat
- Example outreach
- Selfie-style Instagram reels by PM Narendra Modi
Quotes
Youth‑wing leader
A leader of the BJP’s youth wing
“Children are becoming politically aware much earlier than we imagined, and we want to reach them before rival ideologies gain influence.”
telegraphindia.com











