2 weeks ago

Jantar Mantar Protests Prompt BJP to Court Teen Voters

Jantar Mantar Protests Prompt BJP to Court Teen Voters
Jantar Mantar protests prompt BJP to court teen voters, revamp youth outreach - Telegraph India · telegraphindia.com

Students held big protests at a place called Jantar Mantar.

Those protests made a political party in India, the BJP, think about young people.

Before this, the party's youth wing mostly talked to people over 25 years old.

The party used to think politics would distract teenagers from their studies and future careers.

Now leaders say things have changed because of smartphones and social media.

They say children become politically aware much earlier than the party expected.

The BJP wants to reach teenagers before other political ideas win them over.

So the party is becoming more active on Instagram and other apps that young people like.

The Prime Minister also made a burst of selfie-style videos on Instagram.

Losing an election seat also worried the party, so it wants a better connection with young voters.

Key facts

Political party
Bharatiya Janata Party (BJP)
Trigger
Jantar Mantar student protests
Previous target
Voters aged above 25
New target
Teenagers
Social media push
Instagram and other Gen Z platforms
Party president
Nitin Nabin, aged 46
Electoral setback
Bankipur by-election defeat
Example outreach
Selfie-style Instagram reels by PM Narendra Modi

Quotes

Youth‑wing leader

A leader of the BJP’s youth wing

“Children are becoming politically aware much earlier than we imagined, and we want to reach them before rival ideologies gain influence.”
telegraphindia.com

Sources

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