Archive · 9 Oct 2026
Hindustan Zinc Digital Metal Commerce Grows Over 50%
Hindustan Zinc runs an online marketplace called Vedanta Metal Bazaar.
It helps businesses buy metals using a website instead of relying only on conventional buying methods.
The company says the value of purchases through the platform grew by more than 50% in the first half of FY27.
The number of digital transactions also grew by more than 40%.
Customers can see live prices, place orders, pay, and track shipments online.
The service reaches customers in more than 500 cities across 23 states.
Hindustan Zinc says this could make buying metals easier and clearer, especially for smaller businesses.
The platform also provides market-linked prices for zinc and lead.
Vedanta Metal Bazaar recorded over 50% year-on-year growth in transaction value in the first half of FY27.
Digital transactions on the platform grew over 40% year-on-year during the same period.
Launched in 2022, the platform offers live prices, online ordering, payments, invoicing and shipment tracking.
Customers in more than 500 cities across 23 states can access and transact through the platform.
Hindustan Zinc says the service aims to make metal procurement more transparent and accessible, particularly for MSMEs.
- Who
- Hindustan Zinc Limited and customers using its Vedanta Metal Bazaar platform.
- What
- The platform recorded over 50% year-on-year growth in transaction value and over 40% growth in digital transactions.
- When
- The first half of FY27; Vedanta Metal Bazaar was launched in 2022.
- Where
- Across more than 500 cities in 23 states in India.
- Why
- Hindustan Zinc says the platform is intended to make metal procurement faster, more transparent and accessible, including for MSMEs.
Company’s Case for Digital Buying
Reported Adoption Measures
Benefits and evidence of adoption
Company’s Case for Digital Buying
Hindustan Zinc says digital procurement can make metal buying simpler, faster, more transparent and accessible, particularly for MSMEs.
Reported Adoption Measures
The article reports growth in platform transaction value and digital transactions, but does not provide independent assessments of customer outcomes or compare the platform with conventional procurement.
- Platform
- Vedanta Metal Bazaar (VMB)
- Transaction value growth
- Over 50% year-on-year in the first half of FY27
- Digital transaction growth
- Over 40% year-on-year in the first half of FY27
- Launch year
- 2022
- Customer reach
- More than 500 cities in 23 states
- Price discovery
- Live prices, including Zinc Moolya and Lead Moolya with market-linked INR pricing
- Procurement services
- Product discovery, orders, payments, invoicing, dispatch planning and shipment tracking