Archive · 19 Aug 2025
BigBasket Shuts Fresho Stores, Focuses on Quick-Commerce
BigBasket, an online grocery delivery service, is closing its physical stores called Fresho.
They launched these stores in 2021, but now they are changing their strategy to focus on faster grocery deliveries.
They are building more warehouses called 'dark stores' to make this faster.
This change comes as the company is dealing with financial pressures and trying to compete with other fast-delivery services like Blinkit and Instamart.
BigBasket is backed by Tata and was last valued at $3.2 billion in 2022.
BigBasket is shutting down its Fresho offline stores.
Fresho, launched in 2021, had nearly 200 outlets at its peak.
The company is expanding its network of dark stores from 400 to 700 by FY26-end.
BigBasket's B2C arm saw a 3% drop in turnover to ₹7,673 crore in FY25, and losses widened.
The company was last valued at $3.2 billion in December 2022.
- Who
- BigBasket, a quick-commerce player.
- What
- BigBasket is shutting down its Fresho offline retail stores.
- When
- The decision was made after the pivot to quick commerce.
- Where
- Across multiple cities.
- Why
- To focus on scaling the quick-delivery business and address financial pressures.
Company's Perspective
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Strategic Focus
Company's Perspective
The company aims to focus on a high-growth market segment with quick commerce.
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N/A
Financial Strategy
Company's Perspective
The shift to quick commerce is driven by financial pressures.
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- Company
- BigBasket
- Action
- Shutting down Fresho stores
- Peak Outlet Count
- Close to 200
- Dark Store Expansion
- 400 to 700 by FY26-end
- B2C Turnover (FY25)
- ₹7,673 crore
- B2C Losses (FY25)
- ₹1,851 crore
- Last Valuation
- $3.2 billion (December 2022)