Kolkata's Boutique Culture Thrives Digitally

In Kolkata, small clothing boutiques are getting popular again, but this time they're online.

These shops used to be the go-to for special, customized clothes.

With the rise of online shopping and brands, some shops closed down.

Now, using apps like Facebook and Instagram, these boutiques are selling unique clothes to people everywhere.

This change helps them survive and allows people to still get special, personalized outfits.

The clothes are still made with care, but now more people can see and buy them, especially for events like Durga Puja.