Archive · 9 Dec 2025
Omar Abdullah Pushes for J&K Tourism Boost
The Chief Minister of Jammu and Kashmir, Omar Abdullah, had a meeting to talk about how to make J&K a more popular place for tourists.
He wants to plan better events, advertise in busy airports, and use cool technology like Virtual Reality to show off the beautiful places in J&K.
He also wants to make the Kashmir Marathon bigger by getting sponsors and having different kinds of runs.
The tourism department has been doing a good job on social media, with lots of people following them and watching their videos.
Omar Abdullah chaired a meeting to review tourism promotion and publicity activities in J&K.
He directed the Tourism Department to create an advanced annual calendar of events for better planning.
Targeted promotional strategies were emphasized, focusing on airports with high tourist footfall like Jaipur, Udaipur, and Goa.
The Kashmir Marathon was highlighted, with plans to incentivize participation and introduce themed runs like the 'Tulip Run' and 'Chrysanthemum Run'.
The use of Virtual Reality (VR) technology at travel mart stalls was suggested to generate greater interest among potential tourists.
- Who
- Omar Abdullah, Chief Minister of Jammu and Kashmir
- What
- Review of tourism promotion and publicity activities
- When
- Tuesday (specific date not mentioned)
- Where
- Jammu and Kashmir
- Why
- To enhance J&K's visibility and boost tourism
- Chief Minister
- Omar Abdullah
- Meeting Purpose
- Review tourism promotion and publicity activities
- Key Initiatives
- Advanced annual calendar of events, targeted promotional strategies, VR technology
- Focus Areas
- Airports with high tourist footfall, Kashmir Marathon, themed short-distance runs
- Digital Campaigns
- 10 lakh followers, 300% growth in engagement, 4 million views