Archive · 22 Sep 2025
Bengaluru Metro to Relaunch Pillar Ads, Expected to Generate Revenue
The Bengaluru Metro is bringing back ads on its pillars after a ban.
This means businesses can pay to put up advertisements on the metro pillars again.
Before the ban, the metro made about 10 crore rupees a year from these ads.
Now, they hope to make between 60 and 80 crore rupees annually.
The BBMP had banned all outdoor advertisements in 2018.
The revenue from these ads will be shared between the metro and the BBMP.
The metro also has other ways to make money, such as ads on trains and in stations.
Bengaluru Metro will allow advertisements on metro pillars again.
The decision aims to boost outdoor advertising and generate revenue.
Before 2018, BMRCL earned nearly Rs 10 crore annually from advertisements.
The fresh plan is estimated to generate Rs 60-80 crore annually.
Revenue will be shared equally between BMRCL and BBMP.
- Who
- Bengaluru Metro Rail Corporation Limited (BMRCL) and Bruhat Bengaluru Mahanagara Palike (BBMP)
- What
- Reintroduction of advertisements on metro pillars
- When
- Advertisements set to return after the ban in 2018
- Where
- Bengaluru, India
- Why
- To generate revenue and revive outdoor advertising
- Event
- Return of advertisements on Bengaluru Metro pillars
- Revenue Forecast
- Rs 60-80 crore annually
- Previous Revenue
- Rs 10 crore annually (before 2018 ban)
- Lines Included
- Purple, Green, Yellow, Pink, and Blue Lines
- Revenue Sharing
- BMRCL and BBMP share revenue equally
- Advertising Ban
- BBMP banned outdoor ads in 2018