Kirana Stores Dominate 91% of Grocery Market

In India, small neighborhood grocery stores called kirana stores still make up 91% of the grocery market.

Even though big stores and online shopping are growing, kirana stores are still very important because they are convenient and trusted by most people.

Big stores and online shopping serve wealthier customers who want variety and convenience.

Kirana stores mostly serve middle and lower-income families, who make up 80% of India's population.

By 2030, kirana stores are expected to still hold 86% of the market.

Quick online shopping is growing fast but isn't affecting kirana stores much.