Archive · 19 Dec 2025
Flipkart Acquires Majority Stake in AI Startup Minivet AI
Flipkart, a big online shopping company, has bought most of another company called Minivet AI.
Minivet AI is just one year old and makes special computer programs that can turn pictures of products into videos.
This helps people shopping online see products better.
Flipkart wants to use this technology to make shopping more fun and easier.
The founder of Minivet AI is happy because now his company can work with Flipkart to make shopping better for everyone.
Flipkart thinks this will help them stay ahead of other shopping websites in India.
Flipkart has acquired a majority stake in Minivet AI, an AI and machine learning solutions provider.
The acquisition aims to enhance Flipkart's visual commerce capabilities, particularly in converting static product catalogs into video content.
Minivet AI specializes in generative video solutions, conversational search, and other AI-powered tools for e-commerce.
The deal is part of Flipkart's strategy to improve customer engagement and conversion rates through AI-driven personalization.
Minivet AI's technology offers cost-effective video content production and a suite of e-commerce AI capabilities.
- Who
- Flipkart and Minivet AI
- What
- Flipkart acquires a majority stake in Minivet AI
- When
- December 19, 2025
- Where
- India
- Why
- To enhance visual commerce capabilities and improve customer engagement
- Acquirer
- Flipkart
- Acquired Company
- Minivet AI
- Acquisition Type
- Majority stake
- Deal Size
- Not disclosed
- Founded Year of Minivet AI
- 2024
- Specialization of Minivet AI
- Generative video solutions, conversational search, AI-powered tools
- Purpose of Acquisition
- Enhance visual commerce capabilities, convert static product catalogs into video content
- Expected Benefits
- Improved customer engagement and conversion rates
