Archive · 2 Aug 2025
Samsung Aims to Democratize Foldables With Market Scale, AI
Samsung is working on making foldable phones more common.
They believe that when more companies make them, the cost of materials will go down, making them cheaper for everyone.
Foldable phones help make big screens fit in your pocket.
Samsung is also using artificial intelligence (AI) to make the phones better, like improving pictures.
The company sees foldable phones as tools that can help people get work done, especially with AI that can translate languages and create things like presentations.
They're also working on making the phones easier and cheaper to fix.
Samsung's CEO believes foldables will become mainstream with increased market scale.
The company aims to make larger screens more portable through foldable designs.
AI, particularly visual AI, is a major growth engine for Samsung.
Foldables are seen as productivity tools, enhanced by AI for tasks like presentations and translation.
Samsung is working to lower repair costs and may introduce self-repair options in India.
- Who
- JB Park, President and CEO of Samsung Southwest Asia
- What
- Samsung is working on expanding the market for foldable phones.
- When
- Last month, Samsung's CEO spoke at a roundtable discussion.
- Where
- India
- Why
- To make large screens more portable and integrate AI for productivity.
Current Market
Future Market
Cost and Accessibility
Current Market
Foldable phones are premium purchases, limiting affordability.
Future Market
Samsung's strategy is to lower costs through increased production from multiple manufacturers.
- CEO
- JB Park
- Company
- Samsung
- Focus
- Foldable phones and AI
- Primary Goal
- Increase market scale
- AI Focus
- Visual AI and on-device features