Archive · 13 Jun 2025
Behind the Mascots: Stories of Iconic Food Brands
Brands use mascots to help people remember their products.
Ronald McDonald is a well-known example, starting as a clown in 1963.
The Quaker Man represents Quaker Oats and its values.
The Parle-G girl was created to make Parle-G biscuits easily identifiable.
The Amul girl and the Lijjat Papad bunny also helped make the brands easily recognizable to the public.
Mascots, like Ronald McDonald and the Quaker Man, are used to create brand recognition.
Ronald McDonald's initial appearance was as a quirky clown in 1963, evolving over time.
The Quaker Man, appearing since 1877, represents the Quaker Oats brand with values of honesty.
The Parle-G girl on the biscuit wrapper was created to help the brand stand out from competitors.
The Amul girl and Lijjat Papad bunny were created as brand mascots to increase brand recognition.
- Who
- Ronald McDonald, the Quaker Man, the Parle-G girl, the Amul girl, and the Lijjat Papad bunny.
- What
- Stories of famous food mascots and their impact on brand recognition.
- When
- From 1877 to the present, mascots have been used.
- Where
- Globally and in India, mascots are used to promote food brands.
- Why
- Mascots are used to enhance brand recognition and differentiate products.
Debates about facts
Resolution about identity
Identity of Parle-G girl
Debates about facts
Some believe the Parle-G girl's image is based on Neeru Deshpandey
Resolution about identity
Others believe the Parle-G girl's name is Gunjn Gundaniya
- Mascot: Ronald McDonald
- Appeared in 1963 as a clown
- Company: Quaker Oats
- Used the Quaker Man since 1877
- Biscuit: Parle-G
- Features a girl on the wrapper
- Brand: Amul
- Uses a cartoon girl as its mascot
- Product: Lijjat Papad
- Uses a bunny mascot