Archive · 28 Sep 2025
ITC Hotels Plans Expansion into Branded Residences
ITC Hotels wants to build and manage luxury homes, called branded residences.
They are talking to developers and looking for places to build these homes in popular spots and big cities.
Right now, lots of these homes are being built across India.
A project called Taj Sky View in Chennai is underway, with homes being sold.
This is a growing business because people are becoming richer and want luxury living.
Other hotel companies are also building these types of homes.
ITC Hotels is exploring expansion into the branded residences sector.
Discussions are underway with developers for projects in leisure destinations and metros.
India has significant growth potential in branded residences due to rising affluence.
The Delhi NCR region currently leads in branded residential developments.
Taj Sky View and Residences in Chennai is under construction with over 60% units sold.
- Who
- ITC Hotels
- What
- Planning to expand into branded residences
- When
- Ongoing discussions, projects in development
- Where
- India (focus on Delhi NCR, Mumbai, Pune, Chennai, etc.)
- Why
- To leverage growth and rising affluence
- Company
- ITC Hotels
- Segment
- Branded Residences
- Current Projects
- Taj Sky View, Westin Residences, Ritz Carlton
- Location of Taj Project
- Chennai
- Published Date
- September 28, 2025