Archive · 18 Jul 2025
7UP 'Snows' Up Social Media With Refreshing Summer Campaign
7UP is trying to make summer cooler with its new ad campaign.
They're showing videos of snow falling in hot places like Dubai and India, all triggered by opening a 7UP.
This is to show how refreshing 7UP can be.
Research says many people want to cool down in the heat.
The campaign features influencers, with a final video on July 20th.
7UP wants to emphasize that their drink provides a burst of freshness and fun.
7UP launched a '7 Days of Super Duper Summer' campaign to promote refreshment.
The campaign uses CGI content showing snow in summer scenes across social media.
Research by 7UP indicates rising temperatures affect daily life in hot weather markets.
Influencers posted snowy scenes triggered by opening a 7UP can.
The campaign culminates in a brand montage reel posted on July 20.
- Who
- 7UP, influencers, and consumers in various markets.
- What
- 7UP launched a marketing campaign called '7 Days of Super Duper Summer'.
- When
- The campaign started around July 14 and culminates on July 20.
- Where
- Social media across the Middle East and South Asia, including cities like Dubai, Cairo, and India.
- Why
- To promote the refreshing qualities of 7UP and create buzz during the summer heat.
Consumer Sentiment
7UP Marketing Strategy
Effect of Rising Temperatures
Consumer Sentiment
A survey showed that almost 81% of people in India feel that everyday tasks take longer to complete due to rising temperatures.
7UP Marketing Strategy
Two out of three people in hot weather markets would prefer to be covered in snow on a hot day.
- Product
- 7UP
- Campaign Name
- '7 Days of Super Duper Summer'
- Campaign Goal
- Promote Refreshment
- Key Feature
- CGI snow in summer scenes
- Target Audience
- Consumers in hot weather markets
- Research Focus
- Impact of heat on daily life
- Culmination Date
- July 20