AI Set to Reshape, Not Erase, India’s BPM Industry

India has a large industry that helps businesses handle tasks such as customer service and routine office work.

Some people thought artificial intelligence would destroy this industry.

Rajesh Nambiar of Nasscom said that has not happened.

Instead, AI is helping the industry change and improve.

Computers may take over repetitive tasks and simple customer interactions.

People and companies can then focus on more complicated work.

The industry is moving beyond traditional call centres.

It is increasingly using analytics, cloud services, special business platforms and automation.

Nambiar believes India could become a worldwide centre for these smarter business operations.