Archive · 9 Jan 2026
Flexible Pricing Boosts Midweek Cinema Visits
Cinemas in India have started offering special deals like 'Blockbuster Tuesdays' where tickets can be as low as ₹99.
This has made more people go to the movies on weekdays, especially for movies that are well-liked.
Big cinema chains like PVR INOX and Cinépolis have seen more people coming in on Tuesdays.
However, this works best for movies that are already popular.
The challenge is to keep this going and make sure people don't just wait for the discounted days.
Cinema owners are learning to be flexible with prices to attract more viewers.
Flexible ticket pricing initiatives like 'Blockbuster Tuesdays' have increased mid-week cinema visits in India.
Tickets priced as low as ₹99 have attracted audiences, especially for mid-budget films with strong word-of-mouth.
Multiplex chains report higher footfalls on Tuesdays, with admissions share increasing from 9-10% to 15-16%.
While per-user revenue is lower due to reduced ticket prices, overall revenue has grown due to increased volume.
The sustainability of these pricing initiatives depends on expanding the audience base and maintaining content quality.
- Who
- Multiplex chains and independent theatres in India
- What
- Introduction of weekly offers like 'Blockbuster Tuesdays' with flexible ticket pricing
- When
- Introduced in 2025
- Where
- India, across various markets
- Why
- To revive and strengthen mid-week theatrical attendance and encourage audiences to return to cinemas beyond weekends
- Initiative Name
- Blockbuster Tuesdays
- Year Introduced
- 2025
- Footfalls by End of 2025
- Approximately 22.5 million
- Ticket Price
- As low as ₹99
- Tuesday Admissions Share
- Increased from 9-10% to 15-16%
- Primary Beneficiaries
- Mid-budget, non-star titles with strong word-of-mouth
- Key Driver
- Value-led ticket pricing
- Sustainability Challenge
- Ensuring audience expansion, not just shifting existing viewers