Archive · 19 Dec 2025
Rana Daggubati Launches Premium Tequila Brand Loca Loka
Rana Daggubati, a famous actor, has started a new tequila brand called Loca Loka.
He made this brand with his friends Anirudh Ravichander and Harsha Vadlamudi.
Loca Loka is a special kind of tequila that comes in two types: Blanco and Reposado.
It is made in Mexico and does not have any extra things added to it.
The brand has won awards for being really good.
Rana says he wanted to make something that people all over the world would like, but still feels special to India.
The tequila is sold in big cities in India and at airports.
Rana thinks that more and more people in India will start drinking tequila, and he wants Loca Loka to be one of the best choices.
Rana Daggubati co-founded Loca Loka, a premium tequila brand, with Anirudh Ravichander and Harsha Vadlamudi.
Loca Loka is priced between Rs 4,950 and Rs 5,050 per bottle and comes in Blanco and Reposado variants.
The brand has won Gold and Silver medals at major spirits competitions, including the San Francisco World Spirits Competition.
Loca Loka is available in Delhi, Mumbai, Bengaluru, Hyderabad, and select airport duty-free stores in India.
Daggubati aims to position Loca Loka as a culturally relevant and high-quality tequila brand in the growing Indian market.
- Who
- Rana Daggubati, Anirudh Ravichander, Harsha Vadlamudi
- What
- Launch of premium tequila brand Loca Loka
- When
- Launched in India in November, previously in US and Southeast Asia
- Where
- Available in Delhi, Mumbai, Bengaluru, Hyderabad, and select airport duty-free stores
- Why
- To enter the growing premium tequila market with a culturally relevant and high-quality product
- Brand Name
- Loca Loka
- Founders
- Rana Daggubati, Anirudh Ravichander, Harsha Vadlamudi
- Price Range
- Rs 4,950 - Rs 5,050 per bottle
- Variants
- Blanco, Reposado
- Awards
- Gold and Silver medals at San Francisco World Spirits Competition and WSWA Competition
- Availability
- Delhi, Mumbai, Bengaluru, Hyderabad, select airport duty-free stores
- Global Expansion
- Launched in US and Southeast Asia before India
- Market Potential
- Tequila segment in India expected to cross $1.6 billion by early 2030s