Archive · 11 Jan 2026
Mother Sparsh Builds Trust in Baby Care
Mother Sparsh is a baby care brand from Chandigarh, India.
It was started by Himanshu Gandhi, who wanted to create a trustworthy brand for Indian babies.
Unlike other brands, Mother Sparsh doesn't use celebrity endorsements or emotional stories.
Instead, it focuses on making safe and natural products.
Their first product was baby wipes made from 100% natural fabric.
The brand gave out free samples to millions of mothers so they could experience the product firsthand.
This helped build trust.
Today, Mother Sparsh is a leader in the baby wipes market and continues to grow by earning trust from parents.
Mother Sparsh is a premium Indian baby care brand founded by Himanshu Gandhi in 2018-2019.
The brand focuses on trust and natural products, avoiding celebrity endorsements and emotional marketing.
Their first product was baby wipes made from 100% natural fabric, positioned as 'as good as cotton and water'.
The company invested heavily in sampling, giving out free samples to an estimated 3-3.5 million mothers.
Mother Sparsh has become a leader in the baby wipes market, with wipes accounting for 40% of their portfolio.
- Who
- Mother Sparsh, a Chandigarh-based baby care brand founded by Himanshu Gandhi
- What
- A premium Indian baby care brand focusing on trust and natural products
- When
- Founded around 2018-2019
- Where
- Chandigarh, India
- Why
- To solve a real problem that parents face every day, focusing on hygiene and trust
- Founder
- Himanshu Gandhi
- Year Founded
- 2018-2019
- Headquarters
- Chandigarh, India
- Primary Product
- Baby wipes
- Key Differentiator
- 100% natural fabric, no polyester
- Sampling Reach
- 3-3.5 million mothers
- Wipes Market Share
- 40% of portfolio