Archive · 8 Dec 2025
Tier 2 and 3 cities dominate audio social platform engagement in India
A report by FRND shows that most people using audio social platforms in India come from smaller towns, not big cities.
Over 90% of the activity on these platforms is from places outside the top cities.
People in smaller towns are using these platforms a lot, and they like the privacy it offers.
The report also says that people are having more direct and private conversations instead of just looking at pictures and videos.
In 2025, there were over 285 million conversations on these platforms, and the longest call lasted about 20.3 hours.
People also sent a lot of virtual gifts, with 'Rose' and 'Chai' being the most popular.
Over 90% of engagement on audio social platforms in India comes from Tier 2 and Tier 3 cities.
Hyderabad, Bengaluru, and Chennai have the most active user bases, but users in Andhra Pradesh have the longest call durations.
95% of new users joined the platform from outside metro regions, and 79% of them used mid-range or entry-level smartphones.
The platform recorded over 285 million conversations in 2025, totaling 418 million minutes, with the longest call lasting approximately 20.3 hours.
Virtual gifting saw significant traction, with 974 million virtual gifts exchanged, and 'Rose' and 'Chai' being the most popular items.
- Who
- FRND, an audio social discovery platform
- What
- A report on the engagement patterns of audio social platforms in India
- When
- The report analyzed data from 2025
- Where
- India, with a focus on Tier 2 and Tier 3 cities
- Why
- To understand the shift in digital engagement patterns and the growth of audio-led social media
- Primary Category
- TECHNOLOGY
- Secondary Category
- Social Media
- Tertiary Category
- Audio Platforms
- Quaternary Category
- India
- Report Source
- FRND
- Total Users Analyzed
- 6.9 million
- Non-Metro Engagement
- 90%
- New Users from Non-Metro
- 95%
- Total Conversations in 2025
- 285 million
- Total Minutes in 2025
- 418 million
- Longest Single Call
- 20.3 hours (1,247 minutes)
- Total Virtual Gifts Exchanged
- 974 million
- Most Popular Virtual Gifts
- Rose and Chai