Archive · 3 Sep 2026
Centre Promotes Handloom, Expands Artisan Market Access in Pune
Medha Kulkarni said the government is working to help India’s handloom makers.
Handloom products are made by artisans using traditional weaving methods.
The government is promoting these products and helping artisans find customers.
It also provides schemes and credit facilities for small businesses and artisans.
Kulkarni said traditional saree-making skills should be protected.
She suggested that railway stations could provide space for shops selling local textiles and handicrafts.
A new Nirupa’s showroom has opened on Bhandarkar Road in Pune.
It sells several types of sarees, including Yeola Paithani and Banarasi sarees, at different prices.
Rajya Sabha MP Medha Kulkarni said the Centre is promoting India’s handloom sector.
She cited National Handloom Day, MSME schemes and artisan credit facilities as government initiatives.
Kulkarni urged preservation of traditional weaving skills and livelihoods for future generations.
She said railway-station spaces could be explored for textile and local handicraft outlets.
Nirupa’s new Pune showroom sells Yeola Paithani, Banarasi, silk and Patola sarees priced from ₹2,000 to ₹7 lakh.
- Who
- Rajya Sabha MP Dr Medha Kulkarni, Nirupa Tayade and Nirupa’s Yeola Paithani and Silk Sarees.
- What
- The Pune showroom’s inauguration and statements about government efforts to promote handloom products and artisan markets.
- When
- At the showroom’s inauguration; no specific date is stated.
- Where
- Bhandarkar Road in Pune, Maharashtra.
- Why
- To promote handloom textiles, expand market access for local artisans and preserve traditional weaving skills.
- Speaker
- Rajya Sabha MP Dr Medha Kulkarni
- Showroom
- Nirupa’s first Pune outlet, opened on Bhandarkar Road
- Products
- Yeola Paithani, Banarasi, silk and Patola sarees
- Price range
- ₹2,000 to ₹7 lakh
- Government measures cited
- National Handloom Day, MSME schemes and credit facilities for artisans
- Potential retail locations
- Railway stations for textile and locally made handicraft outlets
- Brand ambassador
- Actor Prajakta Mali