Archive · 24 Jun 2025
Rural and Semi-Urban Credit Demand Shows Resilience
Imagine people borrowing money to buy things.
Recent data shows that people in the countryside and smaller towns are borrowing more than those in big cities.
While overall borrowing has slowed down, rural areas are doing better.
In fact, people in semi-urban areas are borrowing the most.
The report indicates that borrowing by younger adults has slightly decreased.
However, older people are borrowing more.
Although overall borrowing has slowed down, the demand for loans related to home and two-wheelers is high.
The data suggests these rural areas may be heading toward strong financial growth.
Credit demand in rural and semi-urban areas shows resilience compared to metro and urban areas.
Rural areas increased credit enquiry share from 20% in March 2023 and 2024 to 22% in March 2025.
Semi-urban areas held the highest share of credit enquiries at 30% in March 2025.
Overall credit demand has moderated, particularly among younger consumers aged 26-35.
Consumption-led credit segments show signs of stabilization starting September 2024.
- Who
- TransUnion CIBIL.
- What
- Credit demand in rural and semi-urban areas remains strong, while overall credit enquiries have moderated.
- When
- The data is based on the three months ending March 2025, and trends from March 2023 and 2024 are referenced.
- Where
- Rural, semi-urban, metro, and urban areas.
- Why
- To assess credit demand trends across different regions and age groups.
Rural and Semi-Urban Areas
Metro and Urban Areas
Credit Demand
Rural and Semi-Urban Areas
Strong credit demand.
Metro and Urban Areas
Moderate Overall Credit Demand.
- Report Source
- TransUnion CIBIL
- Reporting Period
- Three months ending March 2025
- Rural Area Credit Enquiries (March 2025)
- 22%
- Semi-urban Area Credit Enquiries (March 2025)
- 30%
- Metro Area Credit Enquiries (March 2025)
- 29%
- Age Group 26-35 Credit Enquiries (March 2025)
- 39%