Archive · 16 Sep 2025
Pinterest: Guiding Modern, Personalized Indian Weddings
Indian weddings are getting a modern makeover, and Pinterest is a big part of it!
Couples are using Pinterest to find ideas and buy things for their weddings.
Searches for wedding ideas are up, and people are saving and clicking on ideas more often.
Gone are the super bright colors, and soft colors are in.
Some people are looking to the past for inspiration, with heritage looks gaining popularity.
Boho-themed weddings are also trending with natural decorations, along with vintage and retro touches.
Despite the modern trends, Indian heritage is still important in wedding planning.
Pinterest is helping Indian couples plan modern, personalized weddings.
Pinterest saw a surge in wedding-related searches and board creation.
Soft, understated elegance with pastel colors is trending.
Heritage glamour, including rich tones and vintage styles, is making a comeback.
Bohemian and vintage themes are gaining popularity for weddings.
- Who
- Indian couples and Pinterest users
- What
- Using Pinterest to plan modern and personalized weddings, incorporating various styles.
- When
- Between the first quarter of 2024 and the same period in 2025
- Where
- On Pinterest
- Why
- To discover ideas, save preferences, and buy items for their weddings.
- Pinterest User Growth
- Significant rise in Indian couples using Pinterest for wedding planning.
- Search Surge (2024-2025)
- Wedding-related ideas increased, and users created more boards.
- Pin Engagement Growth
- Clicks and saves on wedding-related Pins rose 87%.
- Board Creation Increase
- 32% rise in Pinterest board creation.
- Popular Color Trend
- Soft, understated elegance over bright colors.
- Heritage Glamour Searches
- Trending, with searches for rose gold jewelry up 415%.