Archive · 23 Jul 2026
Godrej Agrovet CEO on tech integration in Indian farming
Sunil Kataria, the CEO of Godrej Agrovet, talks about how technology is becoming more important in Indian farming.
He says that the next ten years will be about using technology in everyday farming decisions rather than just introducing new technologies.
He mentions that many farmers already get weather and pest information on their phones, and AI advice is starting to be used more.
He also talks about how technology can help farmers deal with climate risks and make better decisions.
He believes that the biggest opportunities in farming will come from connecting different parts of the process, like improving farms, better storage, and creating stronger food brands.
Indian agriculture is undergoing a digital transformation with increased smartphone penetration and government initiatives like AgriStack.
60-70% of smallholders receive weather and pest-related information through digital channels.
The next decade will focus on integrating technology into daily farming decisions rather than introducing new technologies.
Climate risk is a significant challenge for farmers, and technology can help build resilience against weather-related risks.
The biggest opportunities in Indian agriculture lie in connecting farm productivity, post-harvest infrastructure, food brands, and efficient value chains.
- Who
- Sunil Kataria, CEO & MD of Godrej Agrovet
- What
- Discussion on the future of technology in Indian agriculture
- When
- Present and future trends
- Where
- India
- Why
- To address challenges in productivity, market access, climate risks, and income volatility
Technology Integration
Standalone Disruption
Future of Agritech
Technology Integration
The next decade will be about embedding technology into daily farming decisions and integrating solutions within larger agricultural ecosystems.
Standalone Disruption
The first decade focused on standalone disruption and proving technology's potential in agriculture.
- Company
- Godrej Agrovet
- CEO
- Sunil Kataria
- Farmer IDs Created
- 84 million
- Crop Survey Coverage
- 285 million plots
- Digital Adoption
- 60-70% of smallholders receive weather and pest-related information digitally