Archive · 17 Dec 2025
Reliance Relaunches 75-Year-Old SIL Brand
Reliance Consumer Products has brought back the old SIL brand, which is 75 years old.
They are selling noodles, jams, ketchups, sauces, and spreads.
The noodles come in four flavors and start at ₹5.
The ketchup is made from real tomatoes and starts at ₹1.
The jam is made with eight real fruits and has 22% more fruit.
The company says SIL is a mix of old flavors and new ideas, using good ingredients.
They want to make food that is both tasty and healthy for Indian families.
This is Reliance's first big step into the packaged foods market.
Reliance Consumer Products Ltd relaunched the 75-year-old SIL brand in the packaged foods segment.
The brand will offer products across noodles, jams, ketchups, sauces, and spreads.
Noodles are available in four variants starting at ₹5, while ketchup starts at ₹1.
SIL Mixed Fruit Jam is made with eight real fruits and 22% more fruit content, starting at ₹22.
The relaunch marks Reliance's first major foray into the packaged foods category.
- Who
- Reliance Consumer Products Ltd
- What
- Relaunch of the 75-year-old SIL brand in the packaged foods segment
- When
- Announced on Tuesday, January 2025
- Where
- India
- Why
- To enter the packaged foods market with a legacy brand and expand its product portfolio
Reliance Consumer Products
Competitors in the Packaged Foods Market
Brand Heritage
Reliance Consumer Products
Leverages the 75-year-old legacy of the SIL brand to attract nostalgic consumers and establish trust.
Competitors in the Packaged Foods Market
Competitors may rely on their own established brands and consumer loyalty.
Product Innovation
Reliance Consumer Products
Offers a blend of traditional flavors with modern, high-quality ingredients to meet contemporary tastes.
Competitors in the Packaged Foods Market
Competitors might focus on continuous innovation and new product development to stay ahead.
Pricing Strategy
Reliance Consumer Products
Provides affordable pricing starting from ₹1 to make products accessible to a wide range of consumers.
Competitors in the Packaged Foods Market
Competitors may have different pricing strategies, potentially targeting premium or niche markets.
- Brand Name
- SIL
- Company
- Reliance Consumer Products Ltd
- Product Categories
- Noodles, Jams, Ketchups, Sauces, Spreads
- Price Range
- Starting from ₹1 to ₹500
- Key Features
- Natural Ingredients, No Artificial Colors, Increased Fruit Content
- Noodle Variants
- Masala, Atta with Veggies, Korean K-Fire, Chow-Chow
- Jam Variants
- Mixed Fruit Jam (8 real fruits, 22% more fruit content)
