Archive · 11 Oct 2026
Audi India Weighs Local EV Production, Targets Doubled Market Share
Audi wants to sell more luxury cars in India.
It hopes to increase its share of that market from about 8% to 15–16% over the next three to five years.
The company says it will focus on customers, new models and more dealerships.
Audi is also considering making an electric car in India, but it has not made a final decision.
It expects to decide in the next couple of months.
A proposed trade deal between India and the European Union could make it cheaper to bring more models into India.
Audi wants to test how well those models sell.
It plans to grow its dealership network especially in smaller cities.
Audi India is considering locally manufacturing a battery electric vehicle, with a decision expected in the next couple of months.
Brand Director Balbir Singh Dhillon said Audi aims to grow its luxury-car market share from about 8% to 15–16% in three to five years.
Audi’s strategy focuses on customer centricity, new products and expanding its dealership network.
The proposed India-EU free trade agreement could help Audi import more models at more competitive duties to test demand before considering local manufacturing.
Audi plans to expand dealerships mainly in tier-II and tier-III cities, including entering new towns and converting some existing facilities into new-car showrooms.
- Who
- Audi India and its Brand Director, Balbir Singh Dhillon.
- What
- Audi is considering local battery-electric vehicle production and aims to double its luxury-car market share.
- When
- The company expects a decision on local EV production in the next couple of months; its market-share target is for the next three to five years.
- Where
- India, with dealership expansion focused on tier-II and tier-III cities.
- Why
- Audi aims to grow its market share through customer focus, new products and network expansion.
- Current luxury-car market share
- Around 8%
- Market-share target
- 15–16%
- Target timeframe
- Three to five years
- Potential local production
- A battery electric vehicle; a decision is expected in the next couple of months.
- Audi’s three-part strategy
- Customer centricity, new product introductions and network expansion.
- Dealership expansion
- Focused mainly on tier-II and tier-III cities, including new towns and converted facilities.
- Proposed India-EU FTA
- Could support imports of more models at more competitive duties for market testing.
