OTT Platforms Embrace Gaming to Boost User Engagement

Streaming services are adding games to keep users entertained beyond just watching shows.

This is because the companies want you to spend more time on their apps and see what new things they have.

Platforms like Netflix and Chaupal are offering simple games.

Experts say this helps keep fans engaged and opens new ways to make money, like ads or in-game purchases.

This move is especially popular in India, which has a huge mobile gaming market.

Though still early, the idea is to create more reasons for people to stay subscribed and build loyalty.