Archive · 23 Sep 2026
Bisleri, National Book Trust Partner on Plastic Recycling
Bisleri and the National Book Trust are working together at a book festival in Lucknow.
They want children to learn about books and caring for the environment.
Children can receive a comic called “Chhota Bheem & Vidya – Big Green Mission.”
The comic teaches why plastic should be sorted and recycled.
A stall shows how old plastic bottles can become new products.
The festival also has books from more than 120 publishers.
It includes talks, cultural activities and programs for children.
Visitors can also use a digital library with more than 3,000 free e-books.
Bisleri International and the National Book Trust, India, partnered at the Gomti Book Festival 2026 in Lucknow.
The Bottles for Change initiative is distributing the comic book “Chhota Bheem & Vidya – Big Green Mission” to children.
The comic explains responsible plastic waste management, recycling and sustainable everyday practices.
A Bisleri stall demonstrates how used plastic bottles can be collected, recycled and upcycled into everyday products.
The nine-day festival features more than 120 publishers, over 200 book stalls and access to more than 3,000 digital books.
- Who
- Bisleri International and the National Book Trust, India, with support from the Ministry of Education, Government of India.
- What
- A partnership promoting reading and responsible plastic recycling through a children’s comic, an educational stall and festival activities.
- When
- September 23, 2026; the Gomti Book Festival is described as a nine-day event.
- Where
- Lucknow, Uttar Pradesh, India.
- Why
- To help children understand plastic waste management, segregation, recycling and sustainable everyday practices.
- Initiative
- Bisleri’s Bottles for Change
- Comic distributed
- “Chhota Bheem & Vidya – Big Green Mission”
- Festival duration
- Nine days
- Publishers
- More than 120 publishers from across India
- Book stalls
- More than 200
- Digital library
- Rashtriya e-Pustakalaya offers free access to more than 3,000 e-books