Archive · 29 Sep 2026
Meta Expands AI Push With Muse Agent for Small Businesses
Meta created a computer helper called Muse for small businesses.
Muse can connect to many tools that businesses already use.
These tools include planning, meetings, bookkeeping, design, sales and messaging software.
It can also connect to professional Instagram and Facebook accounts.
The agent can help with sales, marketing and customer questions.
Businesses may create special connectors for services Muse does not support yet.
Meta has not said how much the new version will cost.
Meta says it will add more connections and abilities in the future.
Meta unveiled Muse for small businesses, an AI agent connecting business tools, social accounts and advertising platforms.
Muse supports software from Asana, Zoom, Intuit, Box, Canva, Salesforce and Slack.
Businesses can connect Meta advertising accounts, professional Instagram profiles and Facebook Pages.
Muse can handle sales, marketing and customer queries, while businesses can create custom connectors for unsupported services.
Meta has not announced pricing and plans to add more connectors, skills and business functions.
- Who
- Meta unveiled Muse for small businesses; Mark Zuckerberg has described Muse as central to Meta’s AI strategy.
- What
- Muse is an AI agent that connects business software, social accounts and advertising platforms, and can assist with sales, marketing and customer queries.
- When
- Meta announced the service on Tuesday; the articles do not specify the date.
- Why
- Meta is expanding its AI services for enterprise users and aims to help small businesses manage work across connected tools.
- Product
- Muse for small businesses
- Supported software
- Asana, Zoom, Intuit, Box, Canva, Salesforce and Slack
- Meta connections
- Advertising accounts, professional Instagram profiles and Facebook Pages
- Functions
- Sales, marketing and customer queries
- Custom connectors
- Businesses can create connectors for unsupported services; Meta also has a partner platform for connector development
- Pricing
- Not announced for the small-business version
- Roadmap
- More connectors, skills and business functions are planned
