Archive · 9 Oct 2026
Everpure Sees India AI Opportunity Beyond Storage
Everpure used to be called Pure Storage and is now focusing on more than storing information.
It wants to help businesses manage and use their data.
India creates a large share of the world's data, but has a much smaller share of its data centre capacity.
Everpure says businesses are still learning how to use AI at work.
Some new AI uses need faster access to data.
Companies may choose cloud services, their own computers, or a mix of both.
Everpure says businesses should stay flexible while these choices change.
It also expects some organisations, such as banks and hospitals, to keep important systems partly on their own infrastructure.
Its Bengaluru research centre is one of three global innovation hubs.
Everpure says its shift from Pure Storage reflects a new phase focused on helping customers manage and use data, not just store it.
The company cites India as generating nearly 20% of global data while having about 2% of global data centre capacity.
John Colgrove says enterprise AI remains early, though some AI deployments are driving demand for higher performance.
Everpure expects infrastructure flexibility and hybrid systems to matter as cloud, open-weight models and on-premises AI economics evolve.
The company points to its Bengaluru R&D centre, energy-efficient technology and investment of around 19–20% of global revenue in R&D.
- Who
- Everpure and its co-founder and chief visionary officer, John Colgrove.
- What
- The company is positioning itself beyond storage to help customers manage and use data, including for AI.
- When
- The article does not give a date for Colgrove's comments; Everpure's Bengaluru R&D centre was established in 2022.
- Where
- India, with Everpure's R&D centre in Bengaluru.
- Why
- Everpure sees opportunity as India's data centre infrastructure grows and enterprises adapt to changing AI and data needs.
Commitment to infrastructure
Flexibility amid change
Choosing where to run AI
Commitment to infrastructure
Enterprises may use cloud-based AI services, open-weight models or on-premises infrastructure, depending on their needs.
Flexibility amid change
Colgrove argues businesses should remain agile and experiment rather than commit prematurely to one infrastructure model.
Cloud reliance for essential operations
Commitment to infrastructure
Cloud services are among the options companies are evaluating for AI applications.
Flexibility amid change
Colgrove says hybrid infrastructure will remain important for banks, hospitals and critical service providers that cannot make essential operations entirely dependent on cloud availability.
- Company evolution
- Everpure evolved from Pure Storage and says its strategy has entered a different phase.
- India's share of global data
- Nearly 20%, according to figures cited by the company.
- India's share of global data centre capacity
- Around 2%, according to figures cited by the company.
- Bengaluru R&D centre
- Established in 2022; one of Everpure's three global innovation hubs.
- Other innovation hubs
- Santa Clara in the United States and Prague.
- R&D spending
- Around 19–20% of Everpure's global revenue.
- AI adoption
- Colgrove described enterprise AI adoption as being at an early stage.