Archive · 17 Nov 2025

Indian Founder: 'Fail Fast' Advice Unsuited for India's Risk Environment

Indian Founder: 'Fail Fast' Advice Unsuited for India's Risk Environment

Imagine you want to start a lemonade stand.

In the US, it's okay if your first stand fails because you have money saved up and can try again soon.

But in India, people starting businesses often don't have much savings and need their job to help their whole family.

So, if their business fails, it's a much bigger problem and takes a long time to recover.

This founder says that telling Indian startups to 'fail fast' like in the US is not good advice.

Instead, he thinks they should focus on making money steadily, like some successful Indian companies like Zerodha and Zoho have done.

It's not just about business, but also about being responsible to the people who work for them and their families.

Sources