Archive · 4 Sep 2026
7 PM Productions Launches EMI With Fresh Talent And Emotion
7 PM Productions has started a new movie called EMI.
The movie was launched during a traditional pooja ceremony.
Nikhil Kuvvarapu is directing it.
Darahas will play the main male role for the first time.
Shailaja will play the main female role for the first time.
The film is about people using monthly instalments to buy things such as bikes, cars and smartphones.
It will mix comedy with emotional moments.
The filmmakers want it to entertain young people and families.
The production house also plans to announce more films with new ideas and new actors.
7 PM Productions launched its new film EMI with a traditional pooja ceremony.
Nikhil Kuvvarapu is directing the project, which combines comedy, emotion and middle-class issues.
Darahas will make his lead-acting debut, while Shailaja will debut as the female lead.
The story focuses on youngsters and middle-class families buying products through monthly instalments.
Aadi Saikumar, Sai Marthand and Rahul Srinivas participated in the muhurtham ceremony.
- Who
- 7 PM Productions, director Nikhil Kuvvarapu, Darahas, Shailaja and other film participants.
- What
- The production house launched EMI, a comedy-emotional entertainer featuring fresh lead talent.
- When
- The project was launched at a traditional pooja, or muhurtham, ceremony; no date was specified.
- Where
- The articles do not specify the ceremony or filming location.
- Why
- The film aims to explore the instalment-related struggles of youngsters and middle-class families while entertaining young and family audiences.
- Production house
- 7 PM Productions
- Film
- EMI
- Director
- Nikhil Kuvvarapu
- Male lead debut
- Darahas
- Female lead debut
- Shailaja
- Story backdrop
- Monthly instalments for products including bikes, cars and smartphones
- Tone
- Comedy and emotion