Archive · 25 Jul 2026
Rajasthan's 'Give Up' Campaign Adds 1 Crore New Food Security Beneficiaries
In Rajasthan, a campaign called 'Give Up' was started to help more people get food security benefits.
About 9.3 million people who didn't really need the benefits gave them up.
This allowed the government to add 10 million new people to the food security scheme.
The state has a limit of 44.6 million people who can get these benefits.
The campaign was successful in helping more needy people get the support they need.
Rajasthan's 'Give Up' campaign encouraged 9.3 million financially capable individuals to voluntarily give up their food security benefits.
This allowed the state to add 10 million new beneficiaries to the National Food Security Act (NFSA).
The state has a fixed beneficiary limit of 44.6 million under the NFSA.
The campaign was launched on November 1, 2024, and the food security portal was reopened on January 26, 2025.
New beneficiaries receive 5 kg of wheat per person under the Pradhan Mantri Garib Kalyan Yojana, along with other scheme benefits.
- Who
- Financially capable individuals in Rajasthan
- What
- Voluntarily gave up food security benefits to enable new beneficiaries
- When
- Campaign launched on November 1, 2024; portal reopened on January 26, 2025
- Where
- Rajasthan, India
- Why
- To allow new eligible individuals to access food security benefits under the NFSA
Supporters of the Campaign
Critics of the Campaign
Effectiveness of the Campaign
Supporters of the Campaign
The campaign successfully added 1 crore new beneficiaries by encouraging capable individuals to give up their benefits.
Critics of the Campaign
The campaign may have left some genuinely needy individuals without benefits due to voluntary exits.
- Campaign Name
- Give Up Campaign
- Number of Beneficiaries Who Gave Up
- 93 lakh (9.3 million)
- New Beneficiaries Added
- 1 crore (10 million)
- Total Beneficiary Limit
- 4.46 crore (44.6 million)
- Campaign Launch Date
- November 1, 2024
- Portal Reopening Date
- January 26, 2025
- Benefits Under PMGKY
- 5 kg of wheat per person