Archive · 23 Dec 2025
Triveni Launches Whisky Brands in Delhi
Triveni, a company that makes different things, started selling two new types of whisky in Delhi.
These are called Matsya Gold Reserve and The Crafters Stamp Grand Reserve.
The company wants to make these whiskies popular among young people who like to drink good quality whisky.
The Matsya Gold Reserve costs ₹570 for a big bottle, and The Crafters Stamp Grand Reserve costs ₹950 for a big bottle.
The company hopes that these new whiskies will help them become a favorite brand for people who enjoy drinking whisky.
Triveni Engineering & Industries (TEIL) launched Matsya Gold Reserve and The Crafters Stamp Grand Reserve whisky brands in Delhi.
The launch is part of TEIL's expansion into the premium and super-premium whisky segment.
Matsya Gold Reserve is priced at ₹570 for a 750 ml bottle, and The Crafters Stamp Grand Reserve is priced at ₹950 for a 750 ml bottle.
The company aims to cater to the evolving tastes of Millennials and Gen Z.
TEIL hopes to establish itself as the preferred brand for both old and new generations of whisky drinkers.
- Who
- Triveni Engineering & Industries (TEIL)
- What
- Launched Matsya Gold Reserve and The Crafters Stamp Grand Reserve whisky brands
- When
- July 2024
- Where
- Delhi
- Why
- To strengthen footprint in premium and super-premium whisky segment and cater to evolving palates of Millennials and Gen Z
- Company
- Triveni Engineering & Industries (TEIL)
- Brands Launched
- Matsya Gold Reserve, The Crafters Stamp Grand Reserve
- Launch Date
- July 2024
- Market
- Delhi
- Price (Matsya Gold Reserve)
- ₹570 for 750 ml
- Price (The Crafters Stamp)
- ₹950 for 750 ml
- Target Audience
- Millennials and Gen Z
- Company Goal
- Establish as top choice for premium whisky drinkers