Archive · 23 Jul 2025
Pernod Ricard to Sell Imperial Blue Business to Tilaknagar Industries
Imagine a big company that makes drinks, Pernod Ricard, is selling one of its whisky brands, Imperial Blue, to another company called Tilaknagar Industries.
Imperial Blue is a popular whisky in India.
The deal is worth a lot of money, about €412.6 million.
Pernod Ricard wants to focus on its other drinks that are growing faster.
Tilaknagar Industries wants to use Imperial Blue to sell even more different types of whisky.
It's like one company is changing what it sells to make more money, and another is buying a successful product to become even bigger.
Pernod Ricard is selling its Imperial Blue business division to Tilaknagar Industries.
The deal's enterprise value is approximately €412.6 million (Rs 4,150 crores).
Imperial Blue is the third-largest whisky brand in India by volume.
Pernod Ricard aims to focus on premium and faster-growing brands.
Tilaknagar Industries plans to use Imperial Blue to expand its whisky portfolio.
- Who
- Pernod Ricard is selling to Tilaknagar Industries.
- What
- Pernod Ricard is selling its Imperial Blue business to Tilaknagar Industries.
- When
- The agreement was signed, and the transaction is expected to close in the future.
- Where
- India
- Why
- Pernod Ricard aims to concentrate on premium and faster-growing brands and capitalize on India's market potential.
Pernod Ricard Perspective
Tilaknagar Industries Perspective
Strategic Goals
Pernod Ricard Perspective
Focus on premiumization and profitable growth.
Tilaknagar Industries Perspective
Expanding the whisky portfolio with an established brand.
- Seller
- Pernod Ricard
- Buyer
- Tilaknagar Industries
- Brand Sold
- Imperial Blue
- Sale Price
- € 412.6 million (Rs 4,150 crores)
- Imperial Blue Revenue (2025)
- Rs 3,067 crore
- Buyer's Brands
- "Mansion House", "Courrier Napolean"
- Pernod Ricard CEO
- Alexandre Ricard