Archive · 18 Jun 2025
Ferrari Delays Second EV Launch to 2028 Amid Low Demand
Ferrari, a luxury car maker, is pushing back the launch of its second electric car to 2028 or later because not many people want expensive electric sports cars yet.
Their first electric car will still come out in 2026.
This gives Ferrari more time to make the technology better and see if people are ready to buy.
Other fancy car companies like Lamborghini and Maserati are also slowing down their electric car plans for now.
Ferrari delayed its second EV launch to 2028 or later.
The delay is due to underwhelming demand for high-performance EVs.
Ferrari plans to unveil its first EV in October 2023, with deliveries in late 2026.
The second EV is critical to Ferrari's long-term EV strategy.
Other luxury brands like Lamborghini and Maserati have also adjusted EV plans.
- Who
- Ferrari is delaying the launch of its second EV.
- What
- Ferrari delayed its second EV model.
- When
- The second EV model is delayed to 2028 or later.
- Where
- Not explicitly mentioned.
- Why
- Due to weak demand for high-performance luxury EVs.
Ferrari's Perspective
Consumer Perspective
Strategic EV Deployment
Ferrari's Perspective
Cautious approach to EV development.
Consumer Perspective
Meeting consumer interest in electric vehicles.
- First EV Unveiling
- October 2023
- First EV Deliveries
- Late 2026
- Second EV Model Delay
- To 2028 or later
- Reason for Delay
- Underwhelming demand
- First EV Price
- Over $500,000 (estimated)
- Other Companies Adjusting EV Plans
- Lamborghini, Maserati
- Updated Strategy Presentation
- October 9, 2023
