Archive · 20 Sep 2026
Gen Z Emerges as Key Political Focus in Madhya Pradesh
Political parties in Madhya Pradesh are paying more attention to young voters.
This is happening before state elections in 2028 and national elections in 2029.
Young people aged 18 to 29 could make up nearly one-third of the state’s voters.
Chief Minister Mohan Yadav and RSS chief Mohan Bhagwat joined several youth events.
The government announced scholarships and training programmes for young people.
One programme will teach artificial-intelligence skills to one crore youths within a year.
Another will help youths prepare for police and army recruitment.
Congress leader Rahul Gandhi also addressed a student event.
Some students said young people will support leaders only if they address jobs and fair recruitment and deliver promised benefits.
Political parties and the Madhya Pradesh government are targeting Gen Z ahead of the 2028 state elections and 2029 general elections.
Chief Minister Mohan Yadav and RSS chief Mohan Bhagwat attended several youth-focused events across the state.
The government announced scholarships, artificial-intelligence training, and armed-forces recruitment preparation for young people.
Gen Z voters aged 18 to 29 are expected to make up 32% of Madhya Pradesh’s electorate.
Students said young voters want employment, fair recruitment, and assurance that announced benefits reach those who need them.
- Who
- The Madhya Pradesh government, political parties, Chief Minister Mohan Yadav, RSS chief Mohan Bhagwat, Rahul Gandhi, and Gen Z voters.
- What
- Political parties and the state government are increasing youth-focused outreach and announcing programmes aimed at Gen Z.
- When
- The events and announcements occurred over the last two months; Madhya Pradesh elections are due in 2028, followed by general elections in 2029.
- Where
- Madhya Pradesh, including Bhopal, Indore, and Ujjain.
- Why
- Young voters aged 18 to 29 are expected to represent 32% of the state’s electorate, while students are demanding jobs, fair recruitment, and effective delivery of benefits.
Political Outreach
Youth Expectations
Value of youth programmes
Political Outreach
The government and political parties are presenting youth events, scholarships, and training schemes as ways to involve and support Gen Z.
Youth Expectations
Students say announcements alone will not persuade young voters unless the programmes produce real benefits and reach those who need them.
Main electoral concerns
Political Outreach
Parties are increasing their presence at youth events and on social media because Gen Z represents a significant share of the electorate.
Youth Expectations
Young voters say employment and fair recruitment processes are more important than political outreach or hollow announcements.
- State elections
- Madhya Pradesh Assembly elections are due in 2028.
- Next general elections
- General elections are scheduled to follow in 2029.
- Gen Z electorate
- Voters aged 18 to 29 are expected to constitute 32% of Madhya Pradesh voters.
- Scholarship
- The Lord Shri Krishna Meritorious Scholarship Scheme offers Rs 1 lakh each to 102 top-performing students.
- AI training
- A government programme aims to train one crore youths in artificial-intelligence skills within a year.
- Youth event
- The Yuva Dharma Sansad in Ujjain brought together 1,750 Gen Z youths.
- Recruitment preparation
- The Police-Army Recruitment Training for Humanity and Hunar programme prepares youth for armed-forces recruitment.