Archive · 1 Jul 2025
Snapchat Launches Ad Campaign to Attract Brands in India
Snapchat is telling companies in India to advertise on Snapchat because that's where young people (Gen Z) spend their time.
They're using big, bright billboards with catchy sayings like "Snap Out Of It."
These billboards are near big brands to get their attention.
Gen Z is a big group of consumers who spend a lot of money, so Snapchat wants businesses to use its app to reach them.
Snapchat offers creative ways to advertise, like special filters and fun ways to tell stories, to help brands connect with young people in a way they can't get anywhere else.
Snapchat launched an outdoor advertising campaign in India.
The campaign targets brands to encourage them to advertise on Snapchat.
Billboards feature catchy phrases such as "DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT."
Snapchat aims to connect brands with India's Gen Z, a major consumer group.
The campaign includes billboards near major brands and media agencies, plus a digital component.
- Who
- Snapchat is targeting brands and marketers to connect with Gen Z.
- What
- Snapchat launched an outdoor advertising campaign to encourage brands to advertise on their platform.
- When
- The digital leg of the campaign goes live from July 10th onwards.
- Where
- India
- Why
- To encourage brands to advertise on Snapchat to reach Gen Z consumers.
- Campaign Name
- It’s Time to Advertise on Snapchat
- Target Audience
- Brands and Marketers
- Primary Focus
- Reach Gen Z
- Gen Z in India
- 377 million
- Snapchat MAU in India
- 250 million+
- Gen Z spending power (projected by 2035)
- $2 Trillion